If you are a college recruiter, you have your hands full. Finding your target audience is only part of the equation. More universities than ever depend on CRM for university admissions to help recruiters find qualified applicants. Some high-value benefits come from state-of-the-art CRM for university admissions that are hard to get any other way. Here is how other recruiters are using CRM to figure out who the target audience is.
The Demographics
Who has been most likely to enroll at your university in the past year? According to the Department of Education, the rate of female students has seen a 34.7% growth rate since 1960, but that is vague. It is one thing to know what the makeup of your student population is, but it is entirely different from knowing who stayed in school, who did not stay in school, and what that demographic looks like.
The more information you can collect, the better. CRM for university admissions can help to collect valuable data about students that you can use to find your target audience better.
Engaging Prospects
A good CRM system brings prospects for you. A CRM system will capture names, email addresses, phone numbers, the field of study interests, and prior education. This valuable information can be used to custom-tailor marketing to a target audience. Engaging prospects can help you determine your target audience’s who, what, and why they are interested in your university.
Improves Student Experience
CRM makes the recruiter’s job much easier. It can automate the admissions process, collect valuable data, and help recruiters narrow their target audience. The right system will be highly secure to protect students’ data. It will be user-friendly and engage both prospective and current students. It can improve the student experience, which in turn can improve retention and conversions.
If you are a recruit or work for admissions at any size university, a CRM for university admissions will make your job easier. It can help to improve your enrollment numbers and ensure that university marketing dollars are being spent in the best possible way. A CRM offers a great return on your investment. Learn more today about how a CRM system can improve your enrollment.